New Delhi – Acclaimed actor Pankaj Tripathi, widely celebrated for his influential roles in Stree, Oh My God 2, and Ludo*, has been officially named the brand ambassador of Madhya Pradesh Tourism. With a deep-rooted affinity for the state, Tripathi expressed his honour and enthusiasm at taking on the role, highlighting his connection to Madhya Pradesh, where he has spent years filming and exploring its scenic and cultural wonders.

Tripathi shared, “Madhya Pradesh is not just a place on the map; it’s a vibrant experience filled with profound memories. From the warmth of the people to the depth of its culture, every part of the state resonates with a unique charm. Being chosen to represent Madhya Pradesh Tourism allows me to share my love for this place and inspire others to discover its treasures.”

Known for his preference for domestic travel, Tripathi believes that Madhya Pradesh is one of India’s most remarkable destinations. “There’s an unparalleled beauty in exploring our own country. Madhya Pradesh stands out with its blend of natural beauty, historical landmarks, and spiritual sites,” he said, pointing to the ancient temples of Khajuraho, the imposing forts of Gwalior, and the diverse wildlife of Kanha and Bandhavgarh. “This place offers something for every type of traveller—nature lovers, history enthusiasts, adventure seekers, and spiritual explorers alike.”

In collaboration with Tripathi, Madhya Pradesh Tourism aims to draw attention to the state’s extensive offerings, from its UNESCO heritage sites and spiritual landmarks to its vibrant wildlife sanctuaries and architectural wonders. The campaigns will showcase iconic attractions such as the storied temples of Khajuraho, the majestic Gwalior Fort, and the lush forests teeming with wildlife. In these efforts, Tripathi’s warm and relatable personality will serve as an inviting guide, encouraging travellers from all walks of life to experience the beauty and diversity of Madhya Pradesh.

In a press release, Madhya Pradesh Tourism expressed their excitement: “Pankaj Tripathi is the ideal ambassador for our state. His genuine love for India and authentic connection to Madhya Pradesh make him a perfect fit to promote our tourism. We hope to reach a wide audience through him and bring the state’s unmatched heritage and scenic beauty to light.”

For Tripathi, this role is more than a promotional effort; it’s an extension of his journey. Over the years, he has built a bond with Madhya Pradesh through his work on films such as Stree, Stree 2, Lukka Chhupi, Oh My God 2, and Ludo, where he encountered the region’s captivating landscapes and the locals’ warm hospitality. He aims to share these experiences with the world, hoping to inspire both domestic and international travellers to discover Madhya Pradesh’s wonders.

Tripathi’s appointment coincides with the growing popularity of his latest release, Stree 2, one of the highest-grossing Hindi films this year. His rising fame amplifies Madhya Pradesh Tourism’s outreach efforts, positioning the state as a top destination within India. As a brand ambassador, Tripathi will play a key role in campaigns highlighting Madhya Pradesh’s varied attractions—from its lush national parks to its ancient architectural marvels.

Ultimately, through his role as ambassador, Tripathi aims to cultivate a deeper appreciation for Madhya Pradesh’s cultural and natural riches. He invites travellers to explore the state’s vast beauty and heritage by sharing his journey, bringing attention to one of India’s most diverse and storied regions. His connection to the land promises to bring authenticity and depth to Madhya Pradesh Tourism’s message, inspiring more people to experience the state’s magic firsthand.