Australia’s Queensland Health Department has received widespread acclaim for its innovative and humorous campaign addressing a potentially uncomfortable issue: using the restroom at work.

The campaign, which has been shared widely on social media, has been well-received for its playful yet effective approach to a serious health topic. One highlight was an Instagram video that boldly stated, “It’s okay to poo at work,” and featured vibrant visuals of dolphins, rainbows, and unicorns set to Neick Sanders’s song “Symphony,” according to The Independent.

The post quickly gained traction, amassing over 25,000 likes and numerous comments. On Facebook, a straightforward post inviting followers to “Discuss” defecating at work sparked a lively debate, drawing over 5,000 likes and 3,600 comments.

Despite its lighthearted tone, the campaign addresses an important health concern. The department warns that “ignoring your need to poop” can lead to serious issues like hemorrhoids and stool impaction. One post emphasized, “Many people find it challenging to use public toilets, but we’re here to reassure you that it’s perfectly okay to go number two at work!”

The campaign also highlights parcopresis, or ‘poo paranoia,’ a condition where individuals experience anxiety and discomfort due to the fear of being judged while using public restrooms.

To help ease this anxiety, the department offers tips for a “stress-free public toilet poo,” such as visualizing celebrities like Taylor Swift on the toilet, using a small fragrance spray, and practicing deep breathing or meditation.

The campaign’s quirky messaging has resonated with many. Suggestions from users included having radios in bathrooms and jokes about getting paid to use the restroom. One commenter humorously noted, “In the words of the great Whitney Houston, it’s not right but it’s okay.”

The social media manager for the Queensland Health Department has been praised, with some users recommending a pay raise for their efforts. Comments included, “I don’t know who manages QLD Health’s Instagram, but you’re doing a fantastic job and deserve a raise.”

Dee Madigan, founder and creative director of Campaign Edge, praised the campaign’s creativity, calling it “world-leading.” She noted, “It’s a serious message, but using humor on social media is the right approach. Just because an issue is serious doesn’t mean it can’t be addressed with humor.”